But however accurate the results might be, you could argue that using algorithms as a mirror to reflect the real world isn’t always helpful, especially when the mirror is reflecting a present reality that only exists because of centuries of bias. Now, if it so chose, Google could subtly tweak its algorithm to prioritize images of female or non-white professors over others, to even out the balance a little and reflect the society we’re aiming for, rather than the one we live in.