I tell them we’ll split test it. I validate that both views have value, and testing will help us decide, but guess what? Ninety-nine-point-nine percent of the time I never do the split testing, and the issue never comes up again. Why does this happen? People want to be heard. It’s not always about power or ego. We, as human beings, need to be heard. Deep down, they really don’t care about the button at all.
