Second, some voters do not share democratic values, and politicians must appeal to them as well. When large inequalities exist, the problem is aggravated. Some voters are simply more attracted to a system that favors their own particular religion, race, gender, or birth position. The resentment that flows from unmet expectations can be redirected against minority groups seen as not sharing dominant traditions; goods that go to them are represented by demagogic politicians, in a zero-sum way, as taking goods away from majority groups. Some voters see such groups, rather than the behavior of
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