Enterprise software sellers deal primarily with the executive stakeholders who own the buying decisions over your product. They don’t typically care as much about “user problems” as much as they do “customer problems” (the business factors which influence check-writing executives’ decisions over whether to sign on the dotted line). This often means that there is comparatively more “signal” in their feedback to product management. Product managers should take every opportunity to absorb this feedback, either structured (as in a monthly sales team meeting that you better be attending) or
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