Applied to product management, the guiding principle here is deceptively simple: figure out who you’re building for, and why. If your strategy is sound, don’t deviate from it every time a customer or sales rep makes a demand. That’s how you develop a short-term product perspective, which obviously doesn’t produce the kind of innovation that redefines industries. If we had to boil down product management into two things, it would be these: figure out who you are building for by deeply understanding customer problems, and figure out how to build by driving alignment across teams.
