In the last few decades research in areas such as neuroscience and behavioral economics allowed scientists to hack humans, and in particular to gain a much better understanding of how humans make decisions. It turns out that our choices of everything from food to mates result not from some mysterious free will but rather from billions of neurons calculating probabilities within a split second. Vaunted “human intuition” is in reality “pattern recognition.”3 Good drivers, bankers, and lawyers don’t have magical intuitions about traffic, investment, or negotiation; rather, by recognizing
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