A second key difference between talking about biology and talking about culture is that unlike traditional racist bigotry, culturist arguments might occasionally make good sense, as in the case of Warmland and Coldia. Warmlanders and Coldians really have different cultures, characterized by different styles of human relations. Since human relations are crucial to many jobs, is it unethical for a Warmlander firm to penalize Coldians for behaving in accordance with their cultural legacy?