future (provided, of course, that he was an “ordinary person” rather than a Jew or an African). He looked at the propaganda posters—which typically depicted coal miners, steelworkers, and housewives in heroic poses—and saw himself there: “I am in that poster! I am the hero of the future!”5 In 2018 the common person feels increasingly irrelevant. Lots of mysterious words are bandied around excitedly in TED Talks, government think tanks, and high-tech conferences—globalization, blockchain, genetic engineering, artificial intelligence, machine learning—and common people may well suspect that none
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