For example, “Return call ASAP!” is too short. Who are you calling back? What are you calling them back about? It’s easy to forget all that in the rush of the day. Conversely, “Call John M. back as soon as you can because he needs to know when you will have the sales figures for June ready for him” is an overly informative word salad. Let’s try again: “Call John M, re: June sales figures.” You’re saying exactly the same thing using only a quarter of the words.
