As noted earlier, our first opportunity to clarify our intention is when we pause to consider a Topic name that captures the essence of what this project is about. Sometimes, though, we need a little more detail than that. In times like these, it can help to write out a brief mission statement to define why we’re doing something, what we hope to get out of the experience, and how we will go about doing it. You can even use this script if it’s helpful: I want to _____ [what] so that I can _____ [why] by _____ [how].