Stan Yoder

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Naturalistic Fallacy The naturalistic fallacy refers to the is/ought problem, confusing what is true with what ought to be true. This is not to be confused with the appeal-to-nature fallacy (discussed at length in chapter 14), which posits that being natural is in itself a virtue and anything natural is inherently superior to anything artificial.
The Skeptics' Guide to the Universe: How to Know What's Really Real in a World Increasingly Full of Fake
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