That, however, didn’t stop the 2010 Jerusalem International Conference on Integrative Medicine from accepting an abstract based on a newly invented homunculus system. The abstract was submitted by Dr. John McLachlan, who later published the results of his prank in the BMJ. He presented case reports and testimonials, which, he claimed, established the usefulness of “butt reflexology.” That’s right, he just superimposed the real homunculi from the brain onto a schematic of human buttocks and invented a new “alternative” medical system. His abstract was gleefully accepted for presentation at the
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