John Michael Strubhart

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This is what it takes for research to be convincing: 1. Rigorous studies that appear to minimize the effect of bias or unrelated variables 2. Results that are not only statistically significant but are significant in effect size as well (reasonable signal-to-noise ratio) 3. A pattern of independent replication consistent with a real phenomenon 4. Evidence proportional to the plausibility of the claim
The Skeptics' Guide to the Universe: How to Know What's Really Real in a World Increasingly Full of Fake
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