Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

by Reid Hoffman

When a start-up matures to the point where it has a killer product, a clear and sizable market, and a robust distribution channel, it has the opportunity to become a “scale-up,” which is a world-changing company that touches millions or even billions of lives.

When a market is up for grabs, the risk isn’t inefficiency—the risk is playing it too safe. If you win, efficiency isn’t that important; if you lose, efficiency is completely irrelevant.

Starting a company is like jumping off a cliff and assembling an airplane on the way down;

You can’t transplant a heart from one species into another and expect it to thrive.

Brilliant thinking is rare, but courage is in even shorter supply than genius.

“Deciding what not to do is as important as deciding what to do,”