As the company achieves success and grows into the Village stage, it’s time to ask yourself, “What things, if I don’t fix them now, will be functionally impossible to fix at scale?” It’s especially difficult to find the balance between morality and velocity during this stage, because the company is probably firing on all cylinders and pursuing all-out lightning-fast growth, and if you pause or slow down to fix things, a competitor might grab the first-scaler advantage from right under your nose. That’s why the question asks what is “impossible,” not just what is “difficult.”
