Brian Chesky addresses this need at Airbnb by sending a long e-mail to every employee each Sunday night. Chesky’s e-mail isn’t simply a recitation of key performance indicators, which could be just as easily accessed on a dashboard somewhere; rather, Chesky shares his thinking on a topic he considers important to the company. This broadcast communication’s length, specificity, and authenticity transmit to every Airbnb employee an understanding of who Chesky is and what matters to him.
