The Easy Way to Control Alcohol (Allen Carr's Easyway)

by Allen Carr

Part of the ingenuity of any addictive drug is to fool you into believing that life without it won’t be as enjoyable, and/or that you’ll be less able to cope with stress.

The more you concentrate on the reasons you shouldn’t drink, the more deprived and miserable you will feel during the periods when you aren’t drinking: the forbidden fruit effect, and the more stupid you will feel when you do drink: the guilt effect.

Observe young children when they arrive at a birthday party. They are shy and inhibited. Half an hour later they are screaming with delight. They are on a complete high and they don’t need alcohol, nicotine or any other outside drugs to achieve it. That is a true high: just feeling great to be alive. In fact, there are few greater pleasures in life than hearing the unadulterated laughter of others, be they babies, children or adults. You don’t even have to know why they are laughing: laughter is infectious. By the time they reach adolescence, the brainwashing has taken effect.

Ask anyone why they drink and they’ll give you: EXCUSES NOT REASONS