You might ask why some people don’t sink in the quicksand? What if I told you that they were sinking, but so slowly that they didn’t realize it, and nor did anyone else? After all, think about one of these so-called ‘normal drinkers’ that you know. I bet you they drink more than they did ten years ago. They certainly drink more than they once did. They must do, because at one point they didn’t drink at all. And in ten years time they’ll be drinking more than they do today.