3. The initial doses taste foul and provide no pleasure or crutch whatsoever, real or illusory. This removes any fear that we might become addicted. After all, why would we want to continue taking something that tastes foul and does nothing for us? However, in the case of drugs like alcohol and caffeine, the foul taste is often partially or completely obliterated by mixers or sweet-tasting additives. We sugar the pill.