Undaunted, I asked him if it would take willpower not to get on a Number 9 bus, if you had no desire to get on a Number 9 bus. He failed to see the connection. I explained that the only reason that a smoker lights a cigarette is because he has a desire to light a cigarette. And that Easyway permanently removes that desire before the smoker extinguishes his final cigarette. If the ex-smoker never has the desire to smoke again, why on earth should it take willpower not to smoke again?