Between August 2015 and July 2016, they found 2.6 million tweets with anti-Semitic language, which were seen 10 billion times (“impressions,” in Twitter parlance). “That’s roughly the equivalent social media exposure advertisers could expect from a $20 million Super Bowl ad—a juggernaut of bigotry we believe reinforces and normalizes anti-Semitic language and tropes on a massive scale,”
