In the frustration stage the buyer is focused on the negatives; they are suddenly seeing everything that is wrong with the product. They haven’t pulled out of the deal, but they’re annoyed. This phase could also be called the blame phase, since most buyers start to blame other people (most often that’s us) for their frustration. Signs you’re in the frustration stage include: impatient phone calls and texts, emails asking why things are taking so long, threats to back out of the deal.
