In the fear stage the buyer starts to feel afraid of what he’s taken on. “Can I handle this?” “Did I spend too much?” “Do I really need this?” They are actively questioning their decision to make the purchase. Signs you’re in the fear stage include: angry, incessant phone calls and texts; emails in the middle of the night featuring multiple exclamation points; swearing; yelling; more tears—but now the sad and angry kind.
