Often, complexity can creep in right from the beginning—when you’re just thinking about starting a new business. You begin to assume that your business requires “essentials” like office space, websites, business cards, computers, fax machines (just kidding), and custom software solutions. In reality, it’s usually possible to start a business—especially the freelance or startup kind—just by finding and then helping a single paying customer. Then doing it again, and again. And only adding new items or processes to the mix when they’re absolutely required.
