the more those clients were educated on the pros and cons of the financial products the investment firm offered, the more they trusted that firm, the more loyalty to the firm they developed, and the more appreciative they became of the firm’s customer service for taking the time to educate them. The truth is that lots of companies use marketing ploys or disingenuous advertising to trick consumers into making a quick and sometimes impulsive decision. But these days, more and more consumers are demanding honest and straight information about products, so they can make their buying decisions at
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