Customers have to admire your work, what you offer, and how your company behaves. You build respect by doing things like following up, competently segmenting customers on your list (i.e., not pitching them products they’ve already purchased), and working to be the best at what you offer. Next, customers need to admire your “whole person”—not just how you act when you’re trying to sell them something. What charities do you support? How do you act outside of work?
