Questioning growth—or at least, not scaling—isn’t the same as staying static and unchanging. Even a business that doesn’t want to grow much needs to constantly learn, adapt, and refine. The cost of living, labor, equipment, materials, travel—all increase year over year. Companies of one aren’t anti-scale; rather, they’re aware that they need to determine which areas of their business need to scale and when it makes the most sense to do so.
