People can copy skills, expertise, and knowledge, which are all replicable with enough time and effort. What’s not replicable is who you truly are—your style, your personality, your sense of activism, and your unique way of finding creative solutions to complicated problems. So lean on that in your work. Sell your way of thinking as much as you would a commodity. Polarization can shorten a sales cycle because it forces customers into a quicker binary choice, to decided yes or no. After all, it’s hard to make money from maybes.
