James’s first rule is that his products must take little to no management. The digital courses he sells have no ongoing live webinars or training sessions—customers merely buy the content and then watch the prerecorded videos in their own time. His second rule is to charge a onetime fee for everything he offers; he accepts no retainers and no ongoing consulting work. To give a keynote speech, he’ll fly in, give the talk, answer questions, and then be gone the next morning. These two rules help James keep his business small, his overhead and expenses light, and, most of all, his time freed up
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