Ricardo Semler, whom I quoted at the start of this book, believes that profit past the minimum isn’t essential for business survival. He likens going for profit at all costs to seeing a jail with empty cells and assuming that not enough prisoners have been rounded up yet. In effect, what’s best for the government that runs the jail isn’t a spike in the crime rate so that more people can be punished, but a greater effort to make sure crime doesn’t happen in the first place, thereby creating more taxpayers and more profit for them.
