“Yes, how? Look at them. Goering had a soft baby face. Horst Wessel was a chinless wonder. Had he been an actor, Martin Bormann would’ve been typecast as a gangster. Himmler, a sexless nebbish. Hess really looked like a Neanderthal! But they understood the power of symbols—swastika, Nazi flag—the power of rituals and costumes. Those Nazi uniforms, the SS especially. Hitler in trench coats and battle jackets! A bunch of dishrags made glamorous with costumes. They were pretenders, actors, assigning to themselves leadership roles and giving stellar performances…for a while.
