‘Manufacturing prowess’ is Page’s biggest competitive advantage. Innerwear is a highly labour-intensive industry with limited scope for automation. This calls for astute labour management as the business grows. Whilst several of Page’s competitors have suffered from labour unrest or annual workforce attrition level as high as 100 per cent, Page has maintained this figure at only 12 to 13 per cent. This has been achieved through: a) measured capacity expansion with no more than 1500 labourers in a single factory, which reduces the risk of unionization; b) focus on hiring women (who historically
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