Such intangible assets can either include intellectual property (patents or proprietary know-how), licences or culture-oriented aspects like: a) hiring, incentivizing, empowering and retaining top-quality talent; b) using IT (technology) investments not just as a support function, but as a backbone of the organization to ensure all aspects of the business are process-oriented and hence efficient; or c) proactively looking after the company’s channel partners, vendors and employees at times when they undergo personal or professional crises.
