More B2C (Business to Consumer) than B2B (Business to Business) sectors: By definition, a B2C firm is one which sells its products or services directly to the end-consumer unlike a B2B firm which sells to another business, which in turn sells it forward after adding more value to it. Most B2C businesses are in sectors like consumption (in the broadest sense of the word), banking and pharma. Within B2C, the Coffee Can portfolio attracts businesses with smaller ticket size and repeat purchase of products and services (i.e. excluding infrequent large ticket consumption areas like residential real
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