In his 2011 blog post “The Elephants in the Agile Room,”7 Philippe Kruchten tells of the signers of the Agile Manifesto returning to Snowbird, where the Manifesto was drafted, ten years later to discuss the difficulties they saw in the way Agile had been adopted. The thirteenth “elephant in the room,” according to Kruchten, is that business value is “mentioned everywhere, but not clearly defined, or pushed onto others to resolve.” Perhaps this is also related to the twelfth elephant they listed: “Abdicating responsibility for product success (to others, e.g., product owners).”
