I would like to suggest that the conflation of business value, customer value, and user value is outdated and well out of step with current Agile practice. As with requirements in general, we can no longer think of business value as something known and understood in its entirety before the team begins its work. More importantly, we cannot think of business value as something determined outside the team by something called the business and then simply presented or “tossed over the wall” to the team in the form of user stories, prioritization, and feedback on product as it is produced. The
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