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Kenneth Bernoska

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So the TV experience is now the very essence of choice without boundaries. In a decade or so, when these boxes are in everybody’s home, it’s a good bet that when folks gather around the watercooler to discuss last night’s big TV events, no two of them will have watched the same shows. Like the college freshmen struggling in vain to find a shared intellectual experience, American TV viewers will be struggling to find a shared TV experience.
The Paradox of Choice: Why More Is Less
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