y i n a

58%
Flag icon
So the more choices we have, the more effort goes into our decisions, and the more we expect to enjoy the benefits of those decisions. Adaptation, by dramatically truncating the duration of those benefits, puts us into a state of mind where the result just wasn’t worth the effort. The more we invest in a decision, the more we expect to realize from our investment. And adaptation makes agonizing over decisions a bad investment.
The Paradox of Choice: Why More Is Less
Rate this book
Clear rating
Open Preview