Part I discusses how the range of choices people face every day has increased in recent years. Part II discusses how we choose and shows how difficult and demanding it is to make wise choices. Choosing well is especially difficult for those determined to make only the best choices, individuals I refer to as “maximizers.” Part III is about how and why choice can make us suffer. It asks whether increased opportunities for choice actually make people happier, and concludes that often they do not. It also identifies several psychological processes that explain why added options do not make people
...more
