The options under consideration usually have multiple features. If people think about options in terms of their features rather than as a whole, different options may rank as second best (or even best) with respect to each individual feature. So going to the movies may be the best way to stimulate the intellect. Listening to jazz may be the best way to relax. Dancing may be the most enjoyable way to get some exercise. Going to the ball game may be the best way to blow off some steam. Dinner at home with friends may be the best way to experience intimacy.
