Juan  Luis  Cordero

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I got used to—adapted to—each of these sources of pleasure, and they stopped being sources of pleasure. Because of adaptation, enthusiasm about positive experiences doesn’t sustain itself. And what’s worse, people seem generally unable to anticipate that this process of adaptation will take place. The waning of pleasure or enjoyment over time always seems to come as an unpleasant surprise.
The Paradox of Choice: Why More Is Less
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