Juan  Luis  Cordero

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You’ll encounter plenty of new things anyway. Your friends and coworkers will tell you about products they’ve bought or vacations they’ve taken. So you’ll stumble onto improvements on your habitual choices without going looking for them. If you sit back and let “new and improved” find you, you’ll spend a lot less time choosing and experience a lot less frustration
The Paradox of Choice: Why More Is Less
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