Juan  Luis  Cordero

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In 1973, 13 percent of Americans thought of air-conditioning in their cars as a necessity. Today, 41 percent do. I know the earth is getting warmer, but the climate hasn’t changed that much in thirty years. What has changed is our standard of comfort. Even though we don’t expect it to happen, such adaptation to pleasure is inevitable, and it may cause more disappointment in a world of many choices than in a world of few.
The Paradox of Choice: Why More Is Less
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