Juan  Luis  Cordero

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counterfactual thinking is usually triggered by the occurrence of something unpleasant, something that itself produces a negative emotion. Counterfactual thoughts are generated in response to experiences such as poor exam grades, trouble in romantic relationships, and the illness or death of loved ones. And when the counterfactual thoughts begin to occur, they trigger more negative emotions, like regret,
The Paradox of Choice: Why More Is Less
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