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One way of achieving this goal is by keeping wonderful experiences rare. No matter what you can afford, save great wine for special occasions. No matter what you can afford, make that perfectly cut, elegantly styled, silk blouse a special treat. This may seem like an exercise in self-denial, but I don’t think it is. On the contrary, it’s a way to make sure that you can continue to experience pleasure. What’s the point of great meals, great wines, and great blouses if they don’t make you feel great?
The Paradox of Choice: Why More Is Less
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