Recall that satisficers are looking for something that’s “good enough,” not something that’s best. “Good enough” can survive thinking about opportunity costs. In addition, the “good enough” standard likely will entail much less searching and inspection of alternatives than the maximizer’s “best” standard. With fewer alternatives under consideration, there will be fewer opportunity costs to be subtracted. Finally, a satisficer is not likely to be thinking about the hypothetical perfect world, in which options exist that contain all the things they value and trade-offs are unnecessary.
