Maru Kun

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He accepted that the cost of production was important in determining a commodity’s value. But he and his followers shifted thinking about value from the study of broad quantities of capital, labour and technology inputs and their returns to that of small incremental quantities. Using mathematical calculus, they focused on how a small–or ‘marginal’–change in one variable causes a change in another: for instance, how a small change in price affects the quantity of product demanded or supplied.
The Value of Everything: Making and Taking in the Global Economy
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