Around the time Frank entered Icchū, people began greeting one another with a sigh, “Not enough, not enough.” “Tarin, tarin.” No sooner had this phrase caught the public’s imagination than it gave way to “Zeitaku wa teki da,” “Extravagance is the enemy,” a command on what to think and how to act. The government plastered posters and hung banners to this effect, and people took the phrase to heart.
