Third, this battlefield changes how conflicts are fought. Social media has rendered secrets of any consequence essentially impossible to keep. Yet because virality can overwhelm truth, what is known can be reshaped. “Power” on this battlefield is thus measured not by physical strength or high-tech hardware, but by the command of attention. The result is a contest of psychological and algorithmic manipulation, fought through an endless churn of competing viral events. Fourth, this battle changes what “war” means. Winning these online battles doesn’t just win the web, but wins the world. Each
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