It’s innately human to want to feel as if you’re at the center of a sweeping plotline in which you are simultaneously the aggrieved victim (such as of the vast global cabal that oversees the “deep state”) and the unlikely hero, who will bring the whole thing crashing down by bravely speaking the truth. The more an article claims that it contains information that governments or doctors “don’t want us to know,” the more likely we are to click on it.
